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Personal Referrals pages

This may be pretty common but I've never seen it before. Joshua Steimle, the owner of MWI (Salt Lake City's finest web development firm) has created a page of "People & Businesses I Trust." I really like this because I know who Joshua is from his blog, and have good reason to trust his recommendations for Web hosting, printing, and other services. I also know that he's more than forthcoming when he has a bad experience.

This whole "trusted referrals" thing may have a future. To break out my old SAT skills, Edgio is to Ebay as Personal Referral pages are to Judy's Book. Where Judy's Book aggregates reviews by service, the personal referrals approach aggregates by user. You may lose some quantity of reviews, but the quality goes way up. I'd totally dig pages created by experts about trusted resources they use. This could be spammed a million different ways, but what good thing can't these days?

Link found at Good Recruits.
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